Swedish luxury fragrance brand Byredo is opening its first retail counters in Lane Crawford.
The Byredo Hong Kong concessions at Lane Crawford IFC Mall and Times Square will offer full assortments of the brand’s fragrance and beauty products as well as its leather goods – available exclusively in the city at the new counters. The IFC Mall counter opened on September 25 and the Times Square counter will open on October 16.
Byredo is a Stockholm based fragrance house founded in 2006 by Ben Gorham. Its product range currently includes perfumes, body care, home fragrances and accessories. All products are made with a distinct focus on craftsmanship and quality.
Its most popular scents are Bal d’Afrique, Pulp, La Tulipe, Bal D’Afrique, and Gypsy Water. The label is launching a new fragrance, Rose of No Man’s Land to coincide with the Hong Kong openings.