Mac Cosmetics has unveiled its first Store of the Future at Lotte World Mall, Korea, showcasing a retail concept centred on immersive experiences.
The concept was developed under the creative direction of Nicola Formichetti, who joined Mac as global creative director last year.
Formichetti described the store as “a playground for creativity”, designed to inspire self-expression and experimentation.
Located in Seoul’s Jamsil district, the flagship features a modular layout which includes dedicated zones for product exploration, makeup consultations, and an integrated content studio where customers can create photos and videos.
At the heart of the space is a large-scale floral installation by New York-based design studio Flover, which combines industrial materials with botanical elements to reflect the brand’s creative vision.
“The future of beauty has arrived,” gushed Mac.
