French sporting goods giant Decathlon plans to double the value of goods it sources from India to US$3 billion over the next five years, with the country expected to account for 15 per cent of its global sourcing by 2030.
The retailer said the expansion will be driven by “high-potential” categories including footwear, fitness equipment, and clothing. India currently contributes 8 per cent of its global sourcing volumes.
Decathlon has been sourcing from India for 25 years and expects domestic products to represent 90 per cent of its sales in the market by 2030, up from more than 70 per cent this year.
Its India operations are supported by 113 manufacturing sites, 83 suppliers, and seven production offices. Solo categories such as yoga and cricket are designed and manufactured locally.
“Our long-term investment in India reflects the deep trust we’ve built with our partners,” said Frederic Merlevede, head of Decathlon production.
“As we continue to grow, our ambition is clear; to make India one of Decathlon’s leading global manufacturing hubs.”
Decathlon currently operates 132 retail stores across 55 Indian cities.