Dr Abas Mirzaei

Dr Abas Mirzaei is a senior lecturer in marketing at Macquarie Business School.

More from Author

Marketing IR Pro

Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Dr Abas Mirzaei

Marketing IR Pro

Opinion: Flying the rainbow flag needs to go beyond Pride month

Dr Abas Mirzaei

Marketing IR Pro

Opinion: Are anti-Photoshop initiatives only skin-deep?

Dr Abas Mirzaei

Marketing IR Pro

Opinion: Brands struggle to find purposeful responses to the Ukraine war

Dr Abas Mirzaei

Customer IR Pro

How your brand can avoid “rainbow washing” during Pride

Dr Abas Mirzaei

Sports & adventure IR Pro

Award-winning Nike ad proves brands can’t get woke in two minutes

Dr Abas Mirzaei