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Dr Abas Mirzaei

Dr Abas Mirzaei is a senior lecturer in marketing at Macquarie Business School.

From the author

Sports & adventure

Award-winning Nike ad proves brands can’t get woke in two minutes

“Dream Crazy”, featuring Colin Kaepernick, won the title of the world’s Most Effective Ad last week. But the iconic sho...
Dr Abas Mirzaei
Dec 7, 2021

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