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Alizila

From the author

Livestreaming in China booms during coronavirus crisis

Taobao Live, Alibaba Group’s livestreaming platform, saw a sharp rise in brand activity this past month as merchants slo...

Starbucks and Alibaba team up in ‘Genie-us’ delivery service

Starbucks and Alibaba have teamed up to allow consumers in China to order coffee using their Tmall Genie smart speaker.

McDonald’s China links loyalty program to Ele.me app

McDonald’s customers in China can now earn loyalty points when they order a Big Mac through Ele.me, Alibaba Group’s on-d...

Chinese consumers embrace shopping for pre-owned products online

The popularity of shopping for pre-owned products online is on the rise in China.

Ermenegildo Zegna joins Tmall Luxury Pavilion

Ermenegildo Zegna, a global leader in luxury menswear, has launched a flagship store on Tmall Luxury Pavilion.

Alibaba deal fastracks cosmetics certification in China

Alibaba Group has signed a deal that speeds up the cosmetics certification in China for Tmall brands importing for the f...

Hema Supermarkets launches farm-to-shelf tracking for food

Seventeen Hema supermarkets in Shanghai have launched a food-provenance feature that tells customers about an item’s far...

Tmall and Eurovet team up to help sell lingerie into China

Tmall and Eurovet are teaming up to help industry players sell lingerie, swimwear and active brands into China.

AI copywriter endorsed by brands like Esprit and Dickies

Alibaba’s digital marketing arm Alimama has unveiled an AI copywriter which is already paying off for brands like Esprit...

Tmall and Intersport open Beijing megastore

Tmall and Intersport have opened a megastore in Beijing.