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Dan Monheit

From the author

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Choice Paradox: Why customers shouldn’t be spoilt for choice

Research shows that too much choice results in cognitive overload, with consumers often just walking away empty-handed. ...

So you’ve got big plans for 2021. Here’s why they’ll (probably) fail

Business leaders should keep the Planning Fallacy in mind when it comes to thinking ahead for the year.
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Opinion: Why brands need to let their halos shine

With the boost in e-commerce and with the return to physical retail, it’s time for brands to turn their halos on.