From the author
Korean firms to use petrol stations as logistics hubs
It has become a new alignment of interest between the quick commerce industry that needs logistics hubs in the heart of ...
The rise and rise of the ‘My-nique’ trend in South Korea
Retail brands are coming up with limited-edition products to appeal to the My-nique trendsetters among the the MZ genera...
Kakao’s aggressive expansion worries many
Kakao’s strategy is to enter the taxi and banking industries, as well as other sectors lacking mobile services.
Demand for luxury goods soars despite higher prices
While some customers complain about a constant rise in prices, the popularity of luxury goods continues to grow.
Consumers boycott Coupang after criticism of founder, workplace
The amount of frustration and disappointment among consumers against Coupang over the years seems to have exploded follo...
Foreign markets embracing Korean bakery chains
This is the result of a changing landscape in South Korea’s food culture, led by South Korean bakeries in foreign market...
China’s Vivo under fire for alleged unauthorised use of BTS in marketing
China’s Vivo has sparked controversy after apparently trying to trick consumers into thinking it had a promotional deal ...
South Korean coffee chains weigh impact of Blue Bottle debut
A year has passed since South Korea’s first Blue Bottle Coffee shop opened in Seoul’s eastern Seongsu neighbourhood: but...
South Koreans move from malls to markets in Covid-19’s wake
Offline retailers in South Korea are seeing a chance to make a comeback as the coronavirus pandemic's impact on the coun...
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