Optimising for SEA mega sales
In this report:
- In Singapore, 67% of shoppers bought something at a Singles’ day sale
- Across SEA, 1 in 3 shoppers plan ahead for mega sales
- Post COVID, shoppers are more inclined to online shop and use a varied range of digital payments in-store
Uncover new shopper insights that inform retail strategies and optimise for SEA mega sales.
Mega sales are an important component of the Asian retail calendar and have been enthusiastically embraced by ecommerce sites. Retailers, however, can not assume all SEA consumers have the same buying behaviour, or put the same amount of importance into online shopping events.
Leveraging multiple data sources from across Asia, this report outlines the compelling case for taking a fresh look at mega sales events across SEA.
Download the free report.
