The Retail Media Opportunity and Southeast Asia
In this report:
- 48% of Indonesian shoppers go directly to retailer or brand websites when starting their shopping journey
- Global retail media revenue is expected to increase roughly 60% by 2027
- 70% of US marketers report enhanced returns from advertising on retail media compared to other media
Southeast Asia is prime for retail media, and retailers should take up the opportunity. One of the most influential touch points within the shopping journey is on retailer websites, where shoppers are ready to buy.
Ecommerce is skyrocketing in uptake and value right across the region. Retailers are seeing the potential of retail media as a channel to engage customers effectively on their shopping journey.
This report delves into the growth and future of retail media in Southeast Asia, with insights from leading industry experts:
Download the free report for insights into leveraging retail media to grow both online sales and customer loyalty.
