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Value vs values: How will customers respond to The Iconic allegations?
Will The Iconic be able to protect and restore its reputation after recent brand transgressions?
Jan 11, 2023

Why you need to ‘learn, unlearn, and relearn’: Erica Berchtold, The Iconic
We talk to The Iconic's CEO about what she's learned over her retail career, and finding career advice from the least ob...
Nov 18, 2022

“We didn’t want it to be gimmicky”: The story behind The Iconic’s first NFT
The fashion space is no stranger to brushes with the metaverse, but for The Iconic’s CEO Erica Berchtold, Web 3.0 isn’t ...
Nov 4, 2022

Retail appointments of the week
Canada Goose names new China president; L'Oreal's new head of Korea; The Iconic exec heads to Catch; and more.
Aug 26, 2022

The Iconic helps customers resell past orders, with AirRobe
The new “add past order” feature allows users to rent, resell or recycle their previous purchases with one click.
Aug 17, 2022

Break the bias: The Iconic CEO Erica Berchtold on taking action today
On the eve of International Women's Day, The Iconic CEO Erica Berchtold reflects on the impact gender bias has on the re...
Mar 7, 2022

How AirRobe’s Circular Wardrobe is taking resale mainstream
Australian re-commerce platform AirRobe is bringing its resale platform to The Iconic to help the retailer harness gen Z...
Oct 6, 2021

The Iconic lays foundation for new Home range
The Iconic expands its fashion and lifestyle offering with a large selection of homewares that are expected to be popula...
Sep 27, 2021

About time: Why The Iconic’s Adaptive Fashion edit is drawing praise
Experts praise The Iconic for Adaptive Edit but warn that accessibility and inclusivity is needed on all fronts.
Aug 13, 2021

CEO: Women shouldn’t hesitate to throw their hat in the ring
The Iconic CEO Erica Berchtold talks about the gap of women in leadership and the advice she'd give to her younger self ...
Jul 16, 2021