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The Iconic

The Iconic Archives

Value vs values: How will customers respond to The Iconic allegations?

Will The Iconic be able to protect and restore its reputation after recent brand transgressions?

Why you need to ‘learn, unlearn, and relearn’: Erica Berchtold, The Iconic

We talk to The Iconic's CEO about what she's learned over her retail career, and finding career advice from the least ob...

“We didn’t want it to be gimmicky”: The story behind The Iconic’s first NFT

The fashion space is no stranger to brushes with the metaverse, but for The Iconic’s CEO Erica Berchtold, Web 3.0 isn’t ...

Retail appointments of the week

Canada Goose names new China president; L'Oreal's new head of Korea; The Iconic exec heads to Catch; and more.

The Iconic helps customers resell past orders, with AirRobe

The new “add past order” feature allows users to rent, resell or recycle their previous purchases with one click.

Break the bias: The Iconic CEO Erica Berchtold on taking action today

On the eve of International Women's Day, The Iconic CEO Erica Berchtold reflects on the impact gender bias has on the re...

How AirRobe’s Circular Wardrobe is taking resale mainstream

Australian re-commerce platform AirRobe is bringing its resale platform to The Iconic to help the retailer harness gen Z...

The Iconic lays foundation for new Home range

The Iconic expands its fashion and lifestyle offering with a large selection of homewares that are expected to be popula...

About time: Why The Iconic’s Adaptive Fashion edit is drawing praise

Experts praise The Iconic for Adaptive Edit but warn that accessibility and inclusivity is needed on all fronts.

CEO: Women shouldn’t hesitate to throw their hat in the ring

The Iconic CEO Erica Berchtold talks about the gap of women in leadership and the advice she'd give to her younger self ...