The Iconic Archives
Will The Iconic be able to protect and restore its reputation after recent brand transgressions?
Jan 11, 2023
We talk to The Iconic's CEO about what she's learned over her retail career, and finding career advice from the least ob...
Nov 18, 2022
The fashion space is no stranger to brushes with the metaverse, but for The Iconic’s CEO Erica Berchtold, Web 3.0 isn’t ...
Nov 4, 2022
The new “add past order” feature allows users to rent, resell or recycle their previous purchases with one click.
Aug 17, 2022
On the eve of International Women's Day, The Iconic CEO Erica Berchtold reflects on the impact gender bias has on the re...
Mar 7, 2022
Australian re-commerce platform AirRobe is bringing its resale platform to The Iconic to help the retailer harness gen Z...
Oct 6, 2021
Experts praise The Iconic for Adaptive Edit but warn that accessibility and inclusivity is needed on all fronts.
Aug 13, 2021
The Iconic CEO Erica Berchtold talks about the gap of women in leadership and the advice she'd give to her younger self ...
Jul 16, 2021