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Lush exiting Facebook, TikTok, Snapchat due to whistleblower revelations
Lush co-founder Mark Constantine said, as someone who has spent his entire life avoiding adding harmful ingredients to t...
Social creatures: How Alya Skin built its brand on Instagram
Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their...
3 foodie brand tips for feeding the TikTok beast
#foodtok, a popular hashtag for foodies to share their kitchen creations and hacks has amassed over 8.1 billion views wo...
Trams, takeovers and TikTok: Mecca welcomes Charlotte Tilbury to Australia
It’s taken beauty retail giant Mecca eight years to woo luxury brand Charlotte Tilbury to Australia and New Zealand.
How beauty brands are powering growth on Tiktok
The social media platform is quickly becoming a powerful tool for retailers to drive conversations and build relationshi...
Three interesting ways retailers are using TikTok
From tapping into subcultures to letting employees take the reins, here's how retailers are gaining a foothold on the vi...
Behind the rise of livestream shopping
When the pandemic hit, brands turned to livestreaming to continue connecting with customers, but in 2021, it looks like ...
How TikTok got street cred in the fashion industry
Major fashion houses including Gucci and Dior have embraced TikTok as a way to connect with consumers, but emerging plat...
5 minutes with Madeline George, Boohoo
We chat with the Australian country manager about the future of fashion, keeping up with Gen Z and her love of Michelle ...
Superdry: Welcome to the age of content with a conscience
Generation Z and millennials are demanding social media content from brands focused on inclusion, diversity and socially...
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