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Tiktok

Tiktok Archives

Opinion: How social commerce is cutting out “the messy middle” of e-commerce

Social media giants like TikTok, Facebook and Pinterest are now cashing in to to get a piece of the e-commerce pie.

How TikTok got this retailer out of a sticky situation

This confectionery retailer proves that sometimes it pays to throw out the rulebook when it comes to social media.
TikTok Rybka Twins

What makes a successful TikTok campaign: an insider’s view

Brett Armstrong, GM of global business solutions at Tiktok ANZ, shares the common denominators of retail’s most successf...

Revealed: TikTok lessons from the world’s most viral beauty brands

Several beauty brands have galvanised the TikTok community with innovative campaigns. Here are the success stories.

Facebook invests US$5.7 billion in India’s Jio Platforms

Facebook has paid US$5.7 billion for a 9.99-per-cent stake in Indian telco and e-commerce enabler Jio Platforms, becomin...

Tencent costs surge as competition Bytes

Soaring costs saw Tencent Holdings report a net income of US$13 billion for last year, after a slow fourth quarter.

Asia will account for 45 per cent of global retail sales next year

The retail market is expected to slow down next year, but Asia will account for 45 per cent of global retail sales, acco...

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