Watch maker Patek Philippe has opened a maison flagship in Beijing, following its first in Shanghai.

The Maison Patek Philippe Beijing is located amid a historical enclave of consular residences at Ch’ien Men, one of the city’s most renowned cradles of culture and the arts, in keeping with the maison’s Chinese name, “Yuan Di.”

The maisons in Beijing and Shanghai are comparable to the Patek Philippe salons in Geneva, London, and Paris in both status and function. Each maison holds the complete Patek Philippe current collection and combines an “exclusive, artistic atmosphere” with a dedication to service.

Every detail of the Beijing maison, with a floor area of 500sqm, embodies the brand’s aesthetic quality. The façade of the maison maintains the neoclassical elegance of the building’s former role as a consulate.

All aspects of the interior design, from its overarching style to the furniture and minute decorative details, are the work of Gerdi Stern, mother of president Thierry Stern. All furniture, carpets, fabrics, and artistic ornaments were custom made in France, Belgium and other regions of Europe. The walls of each room are adorned by paintings of rustic scenery from throughout Europe, radiating the European spirit of the Patek Philippe brand.

In the gallery on the second floor, selected Patek Philippe timepieces are on display in a six-meter long glass showcase and eight surrounding display cases.

The sales hall, located to the left, leads to two VIP rooms containing standalone display cases for exhibiting exclusive or limited edition timepieces.

“We have bridged the vast geographical distance between Europe and China and created a new Patek Philippe home away from home,” said president Thierry Stern.