Gap has inked a deal to sell its clothing on Chinese eCommerce site JD.com on a dedicated ‘flagship’.
JD.com is one of China’s largest online retailers. The new Gap ‘flagship store’ will use JD.com’s marketplace platform that gives internationally renowned brands and manufacturers access to the company’s massive base of active Chinese shoppers.
“We are delighted to launch this partnership with Gap and provide our tens of millions of customers access to their clothing and other items,” said JD Mall CEO Haoyu Shen. “Bringing an iconic American brand like The Gap to our site further strengthens our selection of apparel, which is consistently among JD.com’s fastest growing and most popular categories.”
Gap China’s VP for eCommerce May Ng, says Gap’s “unique American casual style and brand position” resonate strongly with Chinese consumers, enabling the brand to significantly expand its presence in the China market.
“The launch of Gap’s flagship store on JD.com underlines our confidence and commitment to this growing market. This new partnership allows us to further engage with more local customers, providing them with authentic products with high quality and a superior shopping experience.”
The Gap store on JD.com is running already, offering about 600 items for men, women and children. Customers will have access to exclusive discounts, in addition to the secure, seamless shopping experience on the fast-growing JD.Com platform.
JD.com operates seven fulfillment centers and 118 warehouses in China with an aggregate gross floor area of approximately 2.3 million sqm in 39 cities, with 2045 delivery stations and 1045 pickup stations in 1855 counties and districts across China, staffed by its own employees.
