US chain Dunkin’ Donuts has opened its 10,000th restaurant.
The landmark outlet is located in Xi’An, China. Several other Dunkin’ Donuts restaurants, which opened throughout the world over the past few days, vied for the honor of being the 10,000th location, including three new locations in Riyadh, Saudi Arabia, as well as new restaurants in Bogota, Colombia and Kingsland, Georgia.
Dunkin’ Donuts has more than 80 restaurants in Greater China. The newest restaurant in China, the 10th in Xi’An and 10,000th in the world, is being opened by franchisee Shannxi Stellerich Food & Restaurant Management Co. The opening of the 10,000th Dunkin’ Donuts location will be marked by a grand opening ceremony complete with local dignitaries, a traditional Chinese lion dance and a jazz band.
“We are proud to have opened the world’s 10,000th Dunkin’ Donuts restaurant in China, a country which we believe offers tremendous opportunity to both our Dunkin’ Donuts and Baskin-Robbins brands,” said Nigel Travis, CEO of Dunkin’ Brands and president of Dunkin’ Donuts.
“From its beginnings as a single restaurant in Quincy, Dunkin’ Donuts is today a global brand located in 32 countries. Our geographic diversity is truly a testimony to the fact that customers everywhere, from China to Saudi Arabia, Colombia and Georgia, appreciate what Dunkin’ Donuts offers – high quality food and beverages served in a friendly, fast environment at a great value.”
During the first nine months of 2011, Dunkin’ Brands, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, opened approximately 480 net new locations globally, including 230 net new Dunkin’ Donuts restaurants. Dunkin’ Brands has more than 16,500 restaurants in 56 countries and is one of the largest U.S. quick service restaurant (QSR) companies internationally by unit count.
“Because of our strong brand recognition, our differentiated products, innovative marketing and nearly 100 per cent franchise business model, we believe Dunkin’ Donuts has significant growth opportunities both in the US and abroad,” concluded Travis.
“We are delighted to celebrate the opening of our 10,000th Dunkin’ Donuts restaurant, and look forward to many more openings to come both in existing and new markets around the world.”
