Ice cream chain Baskin-Robbins Vietnam has opened three stores – the first of 50 planned over the next few years in a new joint venture.

The specialty ice cream retailer has a master franchise agreement with Vietnamese food manufacturer Blue Star Food Corporation to roll stores out across the 90 million-strong market.

The first three stores will be in Ho Chi Minh.

The new, three-story flagship restaurant in Ho Chi Minh City features Baskin-Robbins’ new international store design, which includes relaxing lounge-style seating, “pink spoon” door handles and textured walls reminiscent of Baskin-Robbins waffle cones, an expanded topping station, interactive LCD menu displays and improved dessert displays for modeling ice cream cakes and sundaes.

These images are of the second store opened on the same day near the popular tourist destination Ben Thanh Market.

Baskin-Robbins says it will adapt its menu to the Vietnamese palate. The brand will offer traditional American favorites like Mint Chocolate Chip and Jamoca Almond Fudge, while also offering traditional Southeast Asian flavors, including Green Tea and Mango Mania.

“Baskin-Robbins is a beloved brand both in the United States and around the world, with an established history of successful international growth,” said Nigel Travis, CEO of Dunkin’ Brands.

“We are delighted to be opening shops in Vietnam with Blue Star Food Corporation, an eminently qualified and respected food manufacturing company with strong community ties. We look forward to supporting them as they bring Baskin-Robbins ice cream and frozen desserts to customers throughout Vietnam.”

Baskin-Robbins is placing a high priority on the Asia region. It opened its first Singapore store last July, its 4000th store outside its US home base. It now has 6600 stores in nearly 50 countries.

“Baskin-Robbins is one of the world’s most respected brands,” said Nguyen Thanh Nam, general director, Blue Star Food Corporation.

“We are proud to represent Baskin-Robbins in Vietnam and look forward to bringing Baskin-Robbins’ world class ice cream, cakes and treats, along with the fun and great value associated with the company, to people throughout the country.”