Italian luxury brand Prada has opened its 10th store for 2012 – a new flagship in Bangkok at Siam Paragon Mall.

The store marks Prada’s second flagship in the Thai capital.

The second store occupies about 300sqm of space and was designed by architect Roberto Baciocchi. It carries ready-to-wear bags, shoes, and accessories for men and women.

The women’s collections area was adorned with green fabric and cera-coloured leather, smart polished steel, large mirrors and crystal display counters. The men’s collection area was embellished with black saffiano, castorino-coloured velvet seats and crystal counters characterising a rosewood and polished steel profiles.

Prada’s first flagship in the city was the 350sqm store at Emporium shopping centre.

GB