Italian luxury brand Roberto Cavalli has opened its first store in China – at the Peninsula Hotel in Beijing.

A duplex store of approximately 300sqm opened on Wednesday and phase two will open early next year.

The 140sqm first phase on the basement floor embodies “the modern elegance and glamour of the Cavalli world”, representing the maison’s innovative “global fashion store” concept, already featured in major cities such as London, Paris, Tokyo and New York. The boutique’s fitout used the finest materials, many produced in Italy exclusively for Roberto Cavalli.

The Beijing store hosts the women’s and men’s prêt-à-porter collections, as well as accessories, eyewear, perfumes, time-wear and kidswear. The layout of the space has been specifically designed to emphasise the various product categories present in the store.

When early next year the two levels of the shop will be finally connected, the ground floor will be dedicated to womenswear while the basement floor will be dedicated to menswear. It will also feature a special VIP room and a range of unique evening dresses.

As the brand’s debut store in mainland China, it marks a milestone for the brand and heralds significant planned expansion in Asia Pacific.

“Beijing is becoming one of the most vibrant and glamorous capitals in the world. It was time to open a Roberto Cavalli boutique to give the possibility to my many Chinese fans to discover my world in its entirety,” said Roberto Cavalli.

“For years, the most beautiful movie actresses of this country have loved wearing my collections on the international red carpet. Now my fashion and my style will be accessible to all. The femininity and beauty of Asian women has always inspired me.”

Roberto Cavalli stores are now in 26 countries.
 
GB