German audio specialist Sennheiser has launched its inaugural concept store in the Philippines.

The concept store is the only single-brand headphones retail outlet in Manila that provides an experiential showcase of Sennheiser’s entire range of headphones, including audiophile, travel, sports, home entertainment, mobile, gaming, street, and the DJ lines.

Sennheiser decided to collaborate with its Philippine headphones distributor, Iontech, and retailer, Digits Trading, to open its first concept store at V–Mall (formerly known as Virra Mall) in Greenhills.

The flagship store is also part of Sennheiser’s broader strategy to demonstrate its brand leadership in Asia and to expand its experiential product showcases to consumers across the region.

“We recognise the potential in the Philippines. It is especially meaningful to us as we coincide this store opening with our 20th year celebration in Asia,” said Ng Chee Soon, president and MD of Sennheiser Electronic Asia.

Sennheiser Electronic Asia is fully owned by Sennheiser electronic GmbH & Co in Germany. It was formed in 1992 to oversee the Asian market including Southeast Asia, Korea, and other Indian subcontinents market.

Ricky Sy, president of Iontech, said: “With today’s consumers being more discerning and willing to spend on higher quality products, we will work with Sennheiser closely to provide audio solutions that support our consumers’ lifestyle and expectations.”

The Sennheiser brand, founded in 1945 in Germany, manufactures headphones, microphones and wireless transmission systems.

GB