American brand Abercrombie & Fitch will open its Hong Kong flagship store in the historic Pedder Building in August.
The four storey Hong Kong flagship will be taking over the former Shanghai Tang flagship location.
In keeping with tradition, the hottest Abercrombie & Fitch guys, carefully selected from A&F stores in the US, Italy, the UK, France, Germany, Denmark, Spain, Japan, Belgium, and Singapore will be flown into Hong Kong for the opening day.
During the week leading up to the opening, the A&F ‘hot guys’ will be greeting and posing for pictures with fans throughout Hong Kong.
To celebrate the event, Abercrombie & Fitch will release a limited edition, hardcover A&F Quarterly, featuring the hottest guys in the brand’s history, shot by photographer Bruce Weber. The A&F Quarterly is a limited edition of only 500, all hand-picked and exclusively for Hong Kong.
The first 50 fans in line who are at least 18 years old will receive the A&F Quarterly as a gift, the remainder will be available with a minimum purchase of HK$5000 (US$644.78) at the Hong Kong flagship on a first-come first-serve basis.
Abercrombie & Fitch is known around the world for its iconic, provocative image of the perfectly toned and defined ‘All-American guy’.
GB
