Japanese ethical fashion and handicrafts brand Titicaca has opened its first overseas store in Hong Kong this month, taking the first step in its expansion into southeast Asia and mainland China.

The Titicaca store at WTC More in Causeway Bay offers a wide variety of apparel and accessories. Many of the materials are sourced from South American countries, hence the brand’s namesake, the famous Lake Titicaca in the Andes. The designs are derived from Japan and the goods are handcrafted in different countries, in an attempt to preserve traditional technique.

“Our brand aims to inspire happiness in our customers through colourful handmade products embracing the values of traditional cultures worldwide,” said Hitoshi Kinami, president of Titicaca.

Hong Kong, as an international city which welcomes world cultures and appeals to tourists worldwide, is an ideal first overseas market for Titicaca, says Kinami.

In addition to the three-year plan to open 10 more retail stores in Hong Kong, Titicaca’s foundation in the city will serve as a base for developing local sourcing and production management and expanding into the markets of southeast Asia and mainland China.

“Hong Kong’s international hub status performs the springboard effect for the brand to target the global market,” said Andrew Davis, associate director-general of investment promotion of Invest Hong Kong.

Founded in 1977, Titicaca operates 90 shops in Japan selling apparel, accessories and handicrafts.

GB