WHSmith, the UK-based retailer of news, travel convenience lines and books, has opened its first southeast Asian store at Kuala Lumpur International Airport.

Working in partnership with local news and convenience retailer Bison Stores, WHSmith in KLIA offers a wide selection of books and magazines, stationery, convenience items, snacks and travel accessories.

“WHSmith’s expertise in operating in fast paced travel environments with a truly unique integrated product offering means international passengers travelling through KLIA will be catered for superbly,” said Tan Sri Bashir Ahmad, MD of Malaysia Airports.

WHSmith is targeting sales of RM10 million (US$3.2 million) sales in the first two years of its operation.

The retailer plans to open two more stores at Langkawi International Airport in September.

It boasts a network of more than 1100 stores globally.

GB