Multibrand retailer Massimo Bonini will open its first Singapore store on September 15 at the Marina Bay Sands shopping mall.

The opening follows the company’s Hong Kong debut at Lee Gardens in Causeway Bay last month.

The Singapore store will feature the same original design of the multibrand store in Hong Kong through characteristic features like the red bubble chair and its display racks of rosy steel running along the walls.

The stores will sell men’s and women’s accessories and collections of the brands of Massimo Bonini’s portfolio.

Marina Bay Sands, which opened in 2010, is home to many luxury brands, including the underwater Louis Vuitton flagship. 

“We foresee an enormous growth potential in the East, that’s why our strategy will focus on increasing significantly our presence there,” said Massimo Bonini.

Next year will see Massimo Bonini open in Indonesia and the Philippines.

Massimo Bonini opened its first store in Montenapoleone, a shopping street in Milan, in the 1980s. Today, the Italian company operates in 63 countries.

GB