Swedish brand H&M has finally landed in Thailand with first store opened at Siam Paragon shopping mall in Bangkok.

The two-storey store takes up 3200 sqm of floor space and carries a complete range of fashion and accessories for women, men, and children with new items in store daily.

A highlight of the product offer is the new Autumn Winter 2012 collection which showcases sleek and sculptural silhouettes matched with bold shapes and decoration for women and sharp-suited 60’s silhouettes where layering, texture and colours bring tailoring traditions right into the 21st century for men.

Nearly 1000 H&M shoppers lined up outside the Thai flagship at Siam Paragon on its opening day. The first 150 customers in line were rewarded with prize vouchers worth 2000 baht (US$64.88).

“It is exciting to have the opportunity, together with H&M, to bring the Thai customers diverse fashion in order to dress their personality. We see great potential for H&M to expand in Thailand,” said JS Gill, CEO of Hthai Company, H&M partner in Thailand.

Following the first store opening in Siam Paragon, H&M will continue its expansion in Thailand with a second store opening at The Mall Bangkapi on October 10.

Thailand is H&M’s 47th international market and the brand has 2600 stores worldwide. H&M will also open its first store in Indonesia at the beginning of 2013 in collaboration with Hthai Company.

GB