Benoy, the specialist shopping mall design house, has planted its flag in Korea with the opening of its first design there, IFC Seoul Mall.

Located in business district of Yeouido, IFC has a retail space of 92,625 sqm. It was designed through the use of structured angular designs and selected materials.

The retail interior was inspired by the exterior design concept of crystals. As the entire retail podium is located below ground, the interiors have been conceived to reflect the subterranean level at the point where the crystals are found emerging out from the natural rock.

Skylights and light boxes have been designed to ensure natural daylight filters throughout the subterranean retail mall.

In keeping with the interior scheme the skylights have been designed as jagged crystal shapes punched into the ceiling void, additionally, to add interest and irregularity to the design, angular light boxes hang down from the ceiling resembling illuminated crystals.

A ‘shard’ motif has been specifically designed for the mall, used throughout the retail mall on wayfinding, ceilings and flooring to echo the crystal scheme.

IFC Seoul Mall joins other Benoy shopping mall designs in Asia including Elements in Hong Kong, Shanghai IFC Mall, Hysan Place in Hong Kong and ION Orchard in Singapore.

GB