360buy goes international

Chinese B2C e-commerce player 360buy is expanding into overseas markets with the launch of its international English shopping site http://en.360buy.com.

Today, consumers in about 40 countries and regions worldwide can have access to made-in-China products through the website, which offers more than 400,000 products in 18 major categories, including bridal wear, handsets, tablet PCs, electronics, books, sports and outdoor goods as well as automobile accessories.

A number of major international delivery firms will be appointed to deliver goods to the site’s consumers.

Some exportable items which until now were only readily available in China, as well as new products being offered domestically, will be available on the international website.

The global market has, for a long time, been well aware of China’s low-cost advantage in manufacturing products. As for bridal supplies, the price of a wedding gown made in China can be one sixth that of the US.

China’s online retailing sector has grown rapidly and the competition fiercer in recent years, improving the quality of the supporting IT platform, and distribution infrastructure, as well as after-sales service. That has prepared the industry to tackle overseas markets.

As China’s first B2C e-commerce firm, 360buy saw the opportunity and seized the moment in the domestic market. The company has maintained its industry leadership since its expansion into the e-commerce market in 2004 and has maintained an average annual growth rate of 200 per cent over the past eight years.

The company’s 50.2 per cent market share makes 360buy the number one independently owned and operated B2C website in China in the second quarter of this year. With more than 60 million active users across China and southeast Asia, the company has six logistics centers as well as 350 distribution stations across China.

360buy competes in China with Taobao of Alibaba Group, Dangdang, Ebay and Amazon.

GB

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