Los Angeles-based American Apparel will open its largest international store in Beijing.

Located at Parkview Green mall in Chaoyang District, the store marks the company’s second location in Beijing and its fourth in China. At almost 7500 sqft, it will be the biggest international location operated by American Apparel to date.

“Beijing has been a political, educational and cultural capitol in China for centuries, and now with people flocking to the city from all over the world, it’s a place we’re excited to expand in,” said Katherine Johnson, regional manager in Asia.

The increased awareness and excitement about the brand following American Apparel’s first store in the Nali Mall in Sanlitun made the Chaoyang District, one of the largest shopping and business districts in Beijing, a logical next step for expansion.

These demographics, in addition to Parkview’s status as the ‘greenest’ building in Beijing, made it the ideal location for American Apparel to open what is now its largest international location.

“American Apparel’s expansion, including this opening, has created a total of 100 fair wage jobs at both the retail and operational level in China so far,” Johnson said.

In addition to its brick and mortar locations, the company operates an online shopping portal for Chinese consumers in conjunction with Taobao. American Apparel has also recently opened an online store in Hong Kong.

The company will be opening its own dedicated online store for China later this year. As of September 30, American Apparel had operated 251 retail stores in 20 countries.

GB