Mulberry has opened its first Asian flagship store in Singapore at Mandarin Gallery on Orchard Rd.
The 3983 sqft store over two floors features limestone-tiled floors, curved timber follies and brass accents. Handcrafted furniture adds to the sense of a natural environment, influenced by the themes of Englishness and craft. The store was designed by British architects Universal Design Studio.
It stocks the full collection of men’s and women’s core and seasonal accessories as well as women’s shoes and ready-to-wear. The collection includes a limited edition Del Rey bag created to celebrate the opening.
“Our new store at Mandarin Gallery in Singapore is a significant milestone for Mulberry. Designed to house the complete collection of men’s and women’s accessories, women’s ready to wear and shoes, the store includes some unique architectural features from the elegant staircase to the silver quartz stone cash desk,” said Mulberry CEO Bruno Guillon.
Earlier this week, Mulberry issued a profit warning after wholesale revenues declined amidst cautious buying in Asia. Its wholesale shipments to third parties decreased four per cent in the six months to September 30. Its international retail sales grew 41 per cent, yet below the company’s expectations.
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