Mobile wallet developer Mobile Media Creations (M2C) has launched mobile app Mogi, Singapore’s first mobile wallet for iPhone and Android.
The app allows users to access promotions, discount vouchers and loyalty programmes from more than 220 retail, health and beauty, and dining outlets across Singapore.
With smartphone penetration in Singapore at 72 per cent, and 68 per cent of those being iPhones and Androids, the application allows merchants to deliver their latest offerings and deals directly to a large segment of the population.
“When we came up with the concept for Mogi, we wanted to ensure the best m-commerce experience for mobile consumers and enable an easy and secure payment infrastructure for our retail partners,” said M2C CEO Rashad Budeiri.
“Our retail partners are set to benefit from a mobile customer engagement platform with the potential to reach out to millions of iPhone and Android users, with zero upfront investment and minimal recurring fees,” added Budeiri.
Mogi app has partnered with Paypal for payment. Consumers do not need to enter in their 16-digit credit card number and personal details on their mobile screen. Instead, they simply need to login to their PayPal account and confirm the payment, thus the mobile transaction can be completed in as little as two clicks.
In order to cater to the widest possible population of smartphone users in Singapore, and due to the lack of NFC support on the iPhone and many Android phones in use today, Mogi opted to use QR code scanning technology as a mobile payment technique. Coupled with OTP (One Time Password) technology, a QR Code encapsulating an OTP is scanned by the merchant’s Mogi POS application running on an Android Tablet or an Android handset.
Mogi includes a comprehensive fraud management system to ensure that all transaction information remains secure and private. No data or credit card information is ever stored on handsets, which means that a lost phone will not compromise the user’s wallet. All mobile payments require the user’s Mogi password at the time of transaction.
The Mogi solution was supported under the Mobility Solutions Call-for-Collaboration (CFC) issued in June 2011. The CFC aimed to spur productivity through the adoption of mobility solutions across four key customer facing sector: retail, food and beverage, hotels and attractions.
The Mogi solution will also be enhanced to provide personalised marketing and NFC-enhanced features in the upcoming months in partnership with IDA’s Digital Concierge programme.
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