Swedish retailer H&M has opened the doors of its second Singapore store, at the Ion Orchard centre.

The store spans 20,000 sqft over two floors and offers the complete range of fashion for men, women and children.

The first 205 customers in line received a $250 gift card.

“After waiting for a year, we are finally opening our second store in Singapore. We can reach out to more Singaporeans so that they can enjoy fashionable clothes, with great quality at the best price,” said Magnus Olsson, H&M’s country manager for Singapore, Malaysia, Hong Kong and Greater China.

The Swedish retailer entered Singapore last year when it opened its first store at Orchard Building.

GB