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Net-A-Porter targets Asia Pacific

Net-a-Porter has launched a dedicated website and distribution center in Hong Kong, as it aims to improve delivery times to customers across the Asia-Pacific region.

This week, the online luxury retailer will also unveil translated websites in Mandarin, French, and German as part of its global strategy.

“We’ve continued to experience strong growth, particularly internationally, and place an ever increasing importance on speaking to our visitors in their own language as a way of elevating the user experience,” said Alison Loehnis, MD of Net-A-Porter.

“We started by recruiting a multi-lingual customer care team who spoke 22 languages between them before developing local language websites and launching a third distribution centre. These developments represent a great technological and logistical feat for the Net-A-Porter eam and are just some of the ways we’re continuing to make shopping with us even better.

“There’s much more in the pipeline and our plans include the integration of additional payment gateways for customers in China as well as a same day delivery service in Hong Kong and next day shipping service to major cities in Australia and China.”

The new site developments also allow visitors from Hong Kong, Australia, China, Japan, Singapore, Malaysia, New Zealand, India, Indonesia, Philippines, South Korea, Taiwan, Thailand and Vietnam to shop in their preferred currency including Hong Kong, Australian and US dollars. Customers in France and Germany continue to have the option to shop Net-A-Porter in Euros and receive items the next day.

Net-A-Porter’s weekly digital magazine, ‘The Edit,’  will also be available in Mandarin, French, and German.

First launched in 2000, Net-A-Porter stocks more than 350 designers including Alexander McQueen, Chloé, Dolce &Gabbana, Isabel Marant, Jimmy Choo, Miu Miu, Stella McCartney, andValentino

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