Silk Road Holdings is to open Florentia Village in Shanghai in Pudong before the end of 2014.
Located between mainland China’s first Disneyland and the Pudong International Airport, Florentia Village will offer a range of designer brands at discounted prices to fashion-savvy Shanghainese.
The Florentia Village in Shanghai will span 54,000 sqm and will boast more than 200 Italian, international and Chinese brands. Development work is expected to commence in second half of the year.
“Shanghai presents a golden opportunity with luxury brands already expressing great interest in the scheme. Success in Shanghai will be driven by the high levels of customer affluence and greater brand awareness coupled with the attractions of the FV scheme in this great location,” said Henderson Property Asia director Chris Reilly.
Silk Road Holdings is a joint venture between Italian Fingen Group, the Luxemburg-based China Outlet Mall controlled by Jacopo Mazzei, Gaw Capital Partners from Hong Kong, the Sino-US Waitex affiliate, and a major US institutional investor.
The joint venture is advised by RDM Asia (the real estate development company of the Fingen Group in Asia) as operating and development partner alongside Henderson Global Investors as investment advisor.
It has set the benchmark for outlet shopping in China when it opened the Florentia Village Jingjin Designer Outlet Centre in Wuqing in 2011. It ventured further south with their second site purchase in Guangzhou last December, also slated for opening in 2014.
