Lifestyle brand Oh!Some is set to open its first store in Thailand, continuing its regional expansion following a recent launch in Ho Chi Minh City.

The new outlet is located at Samyan Mitrtown in central Bangkok. It features an “ice and snow world” interior concept designed to attract Gen Z consumers with visually striking, photo-friendly displays.

The store will offer a range of products across categories, including beauty and skincare, fragrances, stationery, toys, collectibles, snacks, and home decor.

It will also carry exclusive items through collaborations with Disney, including themed collections featuring Stitch, Winnie the Pooh, and a forthcoming denim-inspired Mickey Mouse line.

Oh!Some currently operates more than 130 stores across Singapore, Vietnam, Malaysia, and Indonesia. Additional branches are planned for other Bangkok districts later this year.