Miu Miu arrives at a new destination in South Korea – Seongnam, the fifth city in the brand’s development plan in the country, after Seoul, Busan, Incheon and Gyeonggi-do.

The store, designed by architect Roberto Baciocchi, is located within Bundang AK Plaza department store and holds ready-to-wear, leather goods and footwear collections, all displayed on a single level.

The entrance features a transparent crystal storefront and a backlit metal screen which, like stage curtains frames the window and steel-profiled light boxes.

The inside features full-height mirrors, walls covered in the iconic damask fabric and golden box-shaped furniture to display the collection.

Display counters with thin golden frames and elegant salons in damask fabric complete the environment and create an intimate, sophisticated atmosphere.