Cosmetics retailer Sa Sa has further enhanced its business development in the Central China region with the opening of its first Sasa store in Hunan Province.

The new store, located in Changsha City, covers about 110 sqm and follows Sa Sa’s standard format across Asia Pacific.

Over 2000 products from more than 100 brands are available at the store, categorised and showcased according to consumers’ shopping habits and product functions. There are six zones (cosmetics, skin care, fragrance, health food, hair care and body care) colour-coded to enable customers to easily find what they need.

The store is staffed with beauty consultants who will run skin analysis and coach customers on the application of professional personal care products.

Sa Sa says it will continue to extend its retail network in the region, devote more human resources, further strengthen relations with local suppliers, as well as enhance brand management and competitiveness in procurement.

“The development in the China market is highly supported by local developers and brand suppliers, beneficial to our long-term development in the region,” it says.