APAC consumers increasingly pay online

Online and mobile payments are increasing in Asia-Pacific, with new channels emerging.

In Asia-Pacific, mobile payments increased in awareness of consumers in 2012, with over two-thirds of consumers willing to use digital wallets and SMS payments this year.

In Japan, the e-money market was dominated by payment providers operated by large retailers, banks and mobile operators.

In South Korea, e-money grew in popularity as a payment method in online shopping, but cards remained the main payment method. In 2013, financial authorities in South Korea plan to tighten regulations on the mobile and online payment market, especially for online gaming.

In China, third-party online payments, which are used by around a third of online shoppers in China, were especially on the rise. Also, Alipay launched a mobile wallet application in China, offering online-tooffline payments.

In India, direct debit accounted for over a half of B2C e-commerce payment transactions in 2012.

In Australia, credit cards dominated the online payments market, while in New Zealand mobile payments developed due to increasing share of smartphone users conducting online banking via their mobile devices.

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