Asia’s leading cosmetics retailing group Sa Sa has further expanded its network in Eastern China, with its first ‘Sasa’ store in Nanjing in Jiangsu.

The new store is located in Wondercity shopping mall in Yuhuatai District. It covers a floor area of approximately 160 sqm and is designed in line with Sa Sa’s image across the Asia Pacific region.

Over 2000 products from more than 100 brands are available at the store, which are categorised and showcased according to consumers’ shopping habits and the products’ functions.

It features five zones (skin care, fragrance, cosmetics, health food and hair care, respectively).

Sa Sa says it will continue to extend its retail network in the region, devoting more human resources, further strengthening relations with local suppliers, execute market localisation strategy, and enhance brand management and procurement competitiveness.

The group’s development in the China market is highly supported by local developers and brand suppliers, beneficial to its long-term development in the region.