Asian shoemaker to hit Paris

Taiwan-based shoemaker Stella International plans to expand beyond Asia.

Stella International, which manufactures shoes for luxury brands including Prada, Louis Vuitton, Givenchy, Clarks and Rockport, plans to open two stores in Paris before the year ends.

“We want to be an international brand. We want to build a global platform and bring affordable luxury for women around the world,” said CEO Stephen Chi.

The first Paris store will offer women’s shoes priced 250 euros to 600 euros, around a third the price of Prada pumps.

The company says it is not competing with its clients.

“We are not Prada, Givenchy or Miu Miu. We just want to be the best brand possible in terms of quality and price,” said Chi.

Stella International, which has 400 stores in China, aims to make its retail business account 20 per cent of its total revenue in five years.

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