Boardsports lifestyle retailer Wabsono has opened its flagship store in China at shopping centre InTime in Hangzhou.

Wabsono will open three more in Zhejiang province before the end of the year with a total of 30 in strategically chosen cities across China.

“The long term plan is to franchise the concept to regional retailers in order to build more consumer demand,” said Wabsono director of business development Glenn Brumage.

“We don’t even mind if others knock off the idea as long as they sell brands true to the lifestyle.”