Steelio enters Indonesia

US watch brand Steelio has partnered with local partner PT Dita Maju International to open in Indonesia.

The partners plan to open shops-in-shops within 12 Sogo department stores throughout the country.

Steelio’s watches are inspired from aviation, racing and marine and range from traditional horological influences to the evolution of modern design.

Based in California, Steelio has presence in more than 13 countries.

PT Dita Maju International is a privately owned conglomerate with key businesses in retailing, travel and tourism, shipping and import-export. Its retailing division represents various international clothing and jewellery brands and has a retailing agreement with Sogo department stores operated by PT Mitra Adiperkasa.

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