Jingdong Marketplace will further expand beyond the traditional marketplace platform model to become a total solution provider in the areas of technology, logistics, customer services and financial services.

Founder and CEO Richard Liu said Jingdong Marketplace’s continued development will take its vendors’ e-commerce experience to the next level.

“The great efforts we have made steadily improving our technology, logistics, customer services and financial services will streamline Jingdong Marketplace and create greater value for our customers, vendors and other business partners,” said Liu.

By providing vendors with a one-stop solution, Jingdong be able to expand its product categories and SKUs, attract more new customers and encourage repeat purchases, says CMO Ye Lan.

Since its launch in 2010, Jingdong Marketplace has experienced rapid growth and contributes an increasingly significant amount to Jingdong’s overall transaction value. It offers more than 10 million SKUs from third-party vendor partners.