Chinese B2C e-commerce company Jingdong, through its international website JD.com Global, has expanded to Singapore.

JD.com Global has partnered with Singaporean educational IT products group iKnow to jointly launch JD.com in Singapore.

To meet the unique demands of the Singaporean market, customers will have the option of accessing the site in English (sg.jd.com) or Chinese (csg.jd.com).

“With strong demand in the country for Chinese cultural products, Singapore is the obvious market for JD.com Global to launch its first regional international site,” said Tao Shi, Jingdong’s VP of retail and overseas markets, who heads JD.com Global.

“Our Singapore site offers a wide range of product categories from Chinese books and media products, to electronics and apparel tailored to local consumers.”

The Singapore site already offers more than 300,000 SKUs and will further expand in the coming months. Through JD.com Global’s strategic partnership with iKnow, the site provides tailored payment and delivery options for local customers, including stations inside iKnow’s retail stores where customers can pick up their goods ordered on the Singapore site free of delivery charges.

Customers can also receive after-sales services at the iKnow pick-up stations. In addition, customers have access to the same flexible payment options for JD.com purchases in Singapore that Jingdong is known for in China, such as cash-on-delivery.

Following JD.com Global’s introduction in October 2012, the strategic partnership with iKnow in Singapore marks the latest steps in the company’s internationalisation. JD.com Global also plans to cooperate with iKnow later this year on display centers in Singapore where consumers can view products available for purchase online.