Gloria Jean’s Coffees has been awarded Asia’s ‘Best Brand’ at the fourth Chief Marketing Officer Council (CMO) Asia’s Awards held in Singapore.

In recent years, Gloria Jean’s Coffees has rapidly extended its Asian footprint with operating stores now located in 12 Asian markets including China, Japan, South Korea, Vietnam, Philippines, Taiwan, Singapore, Thailand, Malaysia, Brunei, Macau, India and Cambodia.

As such, the brand has played a large part in establishing the coffee culture in Asia, home to some of the prominent tea markets.

“It reflects the commitment from both our local partners and our global team, who are constantly striving to serve the best hand-crafted beverages to every guest every time, with a locally-inspired and complimentary Asian-fusion food range, in a vibrant and trendy coffee house environment,” said Gloria Jean’s Coffees international GM Tony White.

“The award, as a result, is a true reflection of love and respect from our guests for the brand in Asia,” he said.

Asia has been one of the key regions in the global development strategy of Gloria Jean’s Coffees, with plans to open in new markets such as Indonesia, Myanmar, and multiple first- and second-tier provinces in China in the near future.

Gloria Jean’s Coffees has over 1000 coffee houses across 42 markets worldwide.

CMO Asia recognises organisations, chief marketing officers and professionals who have shown leadership in building brands combined with consistent innovation and strategic marketing.