Bobbi Brown is targeting to earn $5 million from India over the next three years.

The Estee Lauder-owned cosmetics brand opened its first store in the country in New Delhi in July and now plans stores in Mumbai and Bangalore.

The company will appeal to the local consumers by introducing specially made shades and colors for Indian skin.

Bobbi Brown VP and GM for EMEA Marta Prieto says the company envisions India to be its fourth largest market in the next three years.

At present, the company’s largest emerging market is the Middle East, where annual turnover is $10 million.