Fast moving consumer goods (FMCG) sales growth is slowing in most Asian countries.

Kantar Worldpanel says the slowdown was most obvious in India, where growth was just four per cent during the second quarter of 2013. Most categories fared badly during the period except home care and dairy products which grew 11.1 per cent and 10.4 per cent, respectively.

In China, FMCG sales grew 9.4 per cent, boosted by good performances in the beverages segment (12.1 per cent) and dairy products (11.5 per cent).

Notably, Indonesia’s FMCG saw a stunning growth of 17 per cent on the back of 31 per cent growth of beverages and 28 per cent of personal care.

Kantar Worldpanel says hypermarkets have lost market share in the past two years in countries including Taiwan, Thailand, Malaysia and South Korea as mini-markets and consumer value stores gains ground.

Meanwhile traditional stores have increased share in India and Indonesia while modern trade is starting to make inroads in the Philippines.