Portuguese football player Cristiano Ronaldo’s innerwear brand – CR7 is set to enter India.
CR7 offers luxury, fashion and basic innerwear ranges for men and boys. It is designed in collaboration with New York-based designer Richard Chai and Danish underwear and sock manufacturer JBS Textile Group.
The brand is currently seeking Indian partners through the help of marketing specialists Inventure, an Indian unit of Brandspoke.
“The Cristiano Ronaldo CR7 offers a fabulous opportunity for the India market. It‘s an example of a global megastar wishing to engage the sports crazy nation, and its brand savvy consumers,” says Brandspoke director Michael Pike.
“Football is growing in popularity in India especially amongst the youth. CR7 is all set to create a niche for itself in the market for innerwear,” added Pike.