US footwear brand Skechers has partnered with CRC Sports to accelerate its expansion in Thailand.

Michael Greenberg, president of Skechers USA, described Thailand as a very promising market. Demonstrating its confidence in the country, Skechers plans to open 100 stores and become the market leader.

In the fourth quarter, Skechers is due to open concept stores at CentralFestival Chiangmai, CentralFestival Hatyai and CentralWorld in Bangkok.

Next year’s expansion plan will see Skechers opening five concept stores and eight shops-in-shops.

Greenberg says the Thai expansion move is part of its goal to boost global sales by 50 per cent to $3 billion over the next three years, with Asia driving the growth.