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Davi inks Korean deal

California- based prestige beauty products company Davi Luxury Brand Group has partnered with LG Household and Health Care (LGHH) to expand to Asia.

LGHH is to commercialise Davi branded women’s and men’s skincare and cosmetics in Asia, including the development of retail outlets and other commercial ventures in the region.

It commenced sales of Davi products in the third quarter of 2013 with the opening of four new retail stores in Seoul dedicated to its branded skincare and cosmetic products.

Additional new Davi stores within high-level luxury department stores are scheduled to open in South Korea in 2014.

LGHH also plans to launch additional Davi branded stores through high-level department stores in other Asian-Pacific territories such as Japan, China, Hong Kong and Singapore next year.

“We believe that this partnership with LGHH will help ignite significant growth in Asia,” said Parrish Medley, Davi Luxury Brand Group CEO.

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