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WP Lavori expands to Asia

Italian fashion brand WP Lavori in Corso has opened its first international store in Seoul, South Korea.

The store has been opened through partnership with a Korean distributor.

WP Lavori in Seoul occupies an entire independent three-storey building in Shinsa-Dong, Gangnam-Ku, each floor measuring approximately 110sqm.

The ground floor is a special area dedicated to coffee and fine food tasting.

The next two floors offer WP brands (Woolrich man, woman, kids, Baracuta, B.D. Baggies, Avon Celli) together with a selection of the best items from WP’s research from all over the world, and WP Store branded products such as WP Denim.

Next stores will open in Tokyo and Brooklyn, New York in the next few months.

WP Lavori has a chain of 24 stores in Europe.

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