India’s online marketplace Snapdeal expects to hit $1 billion in sales by 2015.

Snapdeal’s optimism is buoyed by the booming e-commerce in India. It says Indians are now confident buying online, fuelling online sales growth.

The online marketplace has grown its registered users to more than 20 million now since established in 2010. It offers more than 500 product categories from 20,000 vendors. It has investments from eBay, Intel Capital, Bessemer Venture Partners, Nexus Venture Partners and IndoUS Venture Partners.

It is increasing its competitiveness by offering next-day delivery service without charging additional fee.

India’s e-commerce market is expected to become $22 billion industry in five years from $3.1 billion currently.