British leisure travel company Tui Travel has opened its first retail store in India’s Mumbai – at Bandra.

The flagship store is not just a retail sales outlet but a place designed to bring consumers closer to the brand. It will be a place for travellers to meet, exchange stories and chalk out travel plans with the help of Tui’s travel consultants. The café will also support/host events like interactive talks and workshops by travellers, photographers and writers that will bring customers closer to travel.

The opening heralds its aggressive expansion plan which is aimed at growing the business in India over five years.

The company began operations in India in 2006, as a joint venture partner with Le Passage.

The Mumbai store is Tui’s sixth retail store in the country, with five stores present in the Delhi/NCR region.

“Outbound travel is a market that is rapidly growing in India and we want to fuel this growth further. Tui India is focused on expanding its presence in the country and therefore the Mumbai expansion is a part of our overall growth strategy,” said MD Arjun Sharma.